About Us

'In time of test, family is best'

When we lost almost everything we had due to Covid-19, it didn’t stop us from starting all over again and here we are.

My name is Selena and my husband is Samuel. We have 2 beautiful boys aged 5 and 1. When Covid-19 struck hard on us, we realized that giving up was never an option then, now and forever. 

Every problem has a solution. When I noticed that the Planner that I carry around hasn’t evolved in ages, I knew I had to do something. Forgetting is human nature and it get’s worse when you have many things to carry around.  Charging cables, power bank, make up mirror and all this were bulky.  This inconvenience was the starting point. I asked myself, what if I had to carry just one item every time? Forgetting could be a history. 

Since the beginning, we knew what we wanted. A lean, lightweight multipurpose planner that has everything that we use on a daily basis.

With this in mind we began our journey and it wasn’t easy. We were cheated  We faced many challenges, given that we were very weak financially. So, we started learning new sets of skills to bring our idea to life. 

Website designing, advertising, product innovation, content creation, photography, videography, script, editing and almost everything was done by just me and my husband.

We believe that in every misfortune, there is a better opportunity if it’s perceived positively. We are thankful to every situation, for it only has lessons to teach and make us a better person.

We’ve done our part, and now it’s your turn to tell us if we’ve done it right. 

Selena Esther


Samuel Raj